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A castle takes longer to build than a tower, and that is the point of this box. Forty soft blocks land on the rug, the room goes quiet, and the coffee is still warm when you get back to it. The Jelly Blocks set...

Press your thumb into it and it gives way slowly, then stays exactly where you left it. That slow, dense give is the whole point, and it is why this one keeps a hand busy long after a normal stress ball has been dropped...

Set him on the picture. He says the word out loud. Your childsays it back, and goes looking for the next one. He is a small green dinosaur with a speaker in his belly and a reader under hisfeet. No screen, no app, no...

Press one flat and it takes its time coming back. That is the whole trick of a slow rising squishy , and it is why kids do it fifty times in a row without looking up. Each flag squishy is 3.5 inches across, soft...

Ten candles hang in the air over the table with nothing holdingthem up that anyone can see. You point the wand, click once, and all ten come ontogether. They are 6.65 inches of flameless LED taper, warm white, and they either burnsteady or flicker...

You throw it, it comes back. That is the whole afternoon, right there. It is a light-up orb about the size of a grapefruit. Switch it on, give it aspin, and let go: it lifts, it curves, and it drops back into an open...

The car. The restaurant table. The twenty minutes before the foodarrives. This is the one that goes in the bag. It is a block of light wood the size of a paperback, printed with a forest:a fawn, a fox, a hedgehog, a squirrel, an...

Red apple, red pepper, red strawberry, red basket. That is the whole game,and a three-year-old will run it for twenty minutes without being asked twice. Four soft baskets, each one printed with its colour, and twelve plush fruitsand vegetables with faces on them. Fill...

Every box leaves the factory sealed. Nobody knows what is inside,not us, not you, not the kid tearing the flap open. Twelve designs to hunt: jack-o'-lanterns, ghosts, skulls, purple grins, eyeballsand more. Each one is about four inches of soft, see-through squeeze. Press it...

They stack like blocks and squeeze like a stress ball. Each of the 40 soft building blocks is translucent, so a tower catches the window light and turns into something worth staring at. They press together and pull apart with small hands, which makes...

A whole small world in a case with a lid: soft kinetic sand, a setof moulds, the little tools that go with them, and a handful of stones that glowonce the light goes off. Eighteen accessories in all. You open it on the rug,...

The track is the toy. Your child snaps the cubes together, decides where the line goes, then puts the train on and finds out if it works. It usually does not, the first time. That is the good part: they pull a piece out,...

One hundred magnetic cubes that snap together on contact, in fifteen printed types: grass, stone, brick, wood, water, cobblestone. A house goes up in ten minutes. A waterfall takes longer. Then it comes apart and something else goes up in its place. These are...

Ten little men, seven centimetres tall, one in each colour, and amagnet set into both hands and both feet. That is the whole toy. It is also thereason a father filmed his table at a diner with the caption when you findan activity that...

Forty translucent tiles, fourteen squares and twenty-six triangles,that click together edge to edge and hold. Each square is 3.75 cm across, aquarter of a standard three-inch tile, which is the whole point: the set lives ina flat metal tin the size of a paperback...